SEO Uzmanı 12

Taharri motoru optimizasyonu, web sitelerini kontrol motorlarının henüz gamsız bir şekilde anlayabilmesine “taramasına” imkân sağlayacak şekilde kontrol motorlarının kriterlerine şayeste hale getirilerek “web sitesinin optimize edilmesi” hedeflenen anahtar kelimelere ilişik kontrol motoru aramalarında yükseltilmesidir. İngilizcede ve Türkçede kısaca SEO (search engine optimization) olarak söyleyiş edilmektedir. Taharri motorları kontrol neticelerinin suistimal edilmemesi muhtevain bu kriterleri yayınlamamaktadır, fakat temelı ipuçları verilerek en azından nelerin konstrüksiyonlmayacağı konusunda marifet vermektedir. İnternetin muhtıra yaşamda ve iktisadi anlamda gücünün artması neticesinde hızla yaygınlaştıynet temellamıştır. Sayısal pazarlamanın bir zir koludur.

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