SEO Uzmanı 12

Taharri motoru optimizasyonu, web sitelerini taharri motorlarının daha geniş bir şekilde anlayabilmesine “taramasına” imkân esenlayacak şekilde taharri motorlarının kriterlerine usturuplu hale getirilerek “web sitesinin optimize edilmesi” hedeflenen anahtar kelimelere ilgilendiren taharri motoru aramalarında yükseltilmesidir. İngilizcede ve Türkçede kısaca SEO (search engine optimization) olarak dışa vurum edilmektedir. Taharri motorları taharri sonuçlarının suistimal edilmemesi muhtevain bu kriterleri yayınlamamaktadır, ancak temelı ipuçları verilerek en azından nelerin yapılmayacağı dair bili vermektedir. İnternetin yevmi evetşamda ve kazançlı anlamda enerjisinin artması neticesinde çabucak yaygınlaşcevher kellelamıştır. Sayısal pazarlamanın bir alt koludur.

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